Guide · Updated Nov 1, 2026

Etsy Offsite Ads fee: 15%, 12%, and the $100 cap

Offsite Ads can grow sales — and quietly erase margin if you price without the fee. This page explains when the fee applies, how the rate is chosen, and how to model profit before you list.

What are Etsy Offsite Ads?

Etsy can promote your listings on external channels (for example Google or social placements). When a buyer finds you through that offsite promotion and completes a purchase that Etsy attributes to the program, Etsy charges an Offsite Ads fee on that order — on top of the usual listing, transaction, and payment processing fees.

When do you pay 15% vs 12%?

15% of the order total if your shop’s trailing 12-month sales are under $10,000.
12% if your trailing 12-month sales are $10,000 or more.
The fee is capped at $100 per order — so large orders stop accruing Offsite Ads fee after that ceiling.

Exact eligibility, opt-in rules, and attribution windows can change; always confirm in your Etsy Seller Handbook / Fees policy.

What base does the fee use?

In practice, sellers should treat Offsite Ads as a percentage of the order total that Etsy attributes to the ad (commonly item price + shipping and related amounts shown on the order). It stacks with:

Listing fee (often $0.20 USD per listing / quantity sold)
Transaction fee (typically 6.5% of price + shipping + gift wrap)
Payment processing (country-based; US example 3% + $0.25 on gross order)

That stack is why a “healthy” sticker price can still leave thin profit after an Offsite-attributed sale.

Quick mental model

Suppose a U.S. seller lists at $40 + $6 shipping, no gift wrap, no sales tax for simplicity, and the sale is Offsite-attributed at the 15% rate:

Buyer pays ~$46 before tax
Transaction ≈ 6.5% × $46
Processing ≈ 3% × gross + $0.25
Offsite ≈ 15% × order total (until the $100 cap)
Plus listing fee if applicable

Subtract your COGS and the shipping you actually pay — that is closer to take-home than looking at sticker price alone. Use the live calculator to run your own numbers in seconds.

Pricing tips if Offsite Ads are on

Model both paths: organic vs Offsite-attributed — same listing, different fee stacks.
Watch the $100 cap: on high-AOV products the percentage stops biting after the cap; on low-AOV goods the full % often applies.
Don’t ignore processing + transaction: Offsite is additive, not a replacement fee.
Revisit after you cross $10k TTM: dropping from 15% to 12% is material on volume.

What this site includes today

Our free calculator on the homepage includes an Offsite Ads toggle with the 12%/15% rates and $100 cap alongside listing, transaction, and processing fees. Regulatory operating fees, VAT on Etsy services, and FX conversion are not yet in the math — they are on the roadmap.

Runs in your browser. We don’t store your inputs. Fee rates verified Nov 1, 2026.

Open the Offsite Ads calculator

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